Paid Social Media Channel Manager

Location: Remote

Reports To: VP Media

Company Overview:

DMS (Digital Marketing Solutions) is a leading performance marketing company operating across multiple verticals, including auto insurance, health insurance, Medicare, education, careers, and home services. Our mission is to drive qualified leads to our partners through optimized, data-driven advertising strategies. We thrive on innovation, data insights, and an expert understanding of digital platforms to meet and exceed performance goals.

Job Summary:

We are seeking a Paid Social Media Media Channel Manager with particular expertise in DTC Facebook and Instagram advertising to join our internal media team. As a critical member of the team, you will manage and optimize paid media campaigns across Facebook, Instagram, and other social media channels. working in tandem with our vertical experts and platform-specific specialists. You will own the strategy, execution, and performance of campaigns across advertising platforms, leveraging your in-depth knowledge of Meta’s advertising tools to generate high-quality leads while maximizing return on ad spend (ROAS).

This role requires a strong understanding of the Facebook Ads platform, experience managing campaigns at scale, and the ability to analyze and adjust strategies based on data-driven insights. Highly qualified candidates will be comfortable with hands-on-keyboard building and managing their own paid advertising campaigns, while also providing guidance, direction, and feedback to other internal and external resources managing advertising spend.

Key Responsibilities:

1. Campaign Strategy & Execution

• Develop, manage, and execute Facebook and Instagram advertising campaigns aligned with company lead generation goals across various verticals (e.g., auto insurance, health insurance, education, home services).
• Own the full campaign lifecycle, from ideation and strategy to launch, optimization, and performance analysis.
• Implement and manage audience targeting strategies (including custom audiences, lookalikes, and retargeting) to reach the right consumers and maximize conversions.
• Create and test ad copy, creative, and ad formats (carousel, video, stories, etc.) to drive engagement and lead generation.
• Collaborate with vertical-specific teams to align advertising strategies with market trends and target audience behavior.
• Be the primary point of contact for external media buying teams and individuals. Provide external resources with performance feedback as well as strategic and tactical direction.

2. Performance Optimization & Scaling

• Continuously monitor campaign performance and adjust bidding strategies, budgets, and targeting to optimize ROI.
• Leverage A/B testing to determine the most effective creative and messaging, ensuring constant improvement of campaign performance.
• Use data insights to scale campaigns while maintaining or reducing Cost Per Lead (CPL) and improving ROAS.
• Stay current on Facebook and Instagram platform updates and algorithm changes to ensure all campaigns are running efficiently.

3. Reporting & Analytics

• Analyze campaign performance regularly and provide actionable insights to leadership, including reporting on key performance indicators (KPIs) such as lead volume, CPL, conversion rates, and ROAS.
• Develop and maintain detailed performance dashboards and present data-driven recommendations for future campaigns.
• Provide weekly and monthly performance reports that clearly communicate progress toward goals.

4. Budget Management

• Own the budget for Facebook and Instagram campaigns, ensuring efficient allocation and optimization of spend to maximize results.
• Manage large advertising budgets with a focus on reducing wastage and improving performance metrics.
• Provide monthly, quarterly, and annual forecasts of channel performance to business unit and vertical leadership.

5. Collaboration & Teamwork

• Work closely with other media channel managers (Google, Bing, Programmatic) to ensure consistent cross-channel strategies.
• Partner with creative teams to guide the development of compelling, conversion-focused ad creative tailored to each platform.
• Collaborate with data analysts to leverage insights and optimize campaigns based on performance data.

6. Continuous Learning & Development

• Proactively identify opportunities to leverage emerging features on Facebook and Instagram (e.g., Stories, Reels, Shopping).
• Share insights and knowledge with the broader team to support ongoing skill development.

Key Qualifications:

Experience:

• 3-5 years of experience managing Facebook and Instagram paid ad campaigns, preferably in a DTC performance marketing lead generation environment.
• Proven track record of managing and optimizing large-scale, high-budget campaigns across Facebook Ads Manager.
• Deep understanding of Facebook Ads policies, tools (e.g., Ads Manager, Audience Insights, Pixel, Conversion API), and best practices.

Skills:

• Expert knowledge of Facebook Ads Manager and other Meta advertising tools, including custom audience creation, lookalike audiences, and advanced targeting capabilities.
• Understanding of advertising platform goal setting, event and pixel management, and automated campaign optimization.
• Strong experience in data analysis and using analytics tools (e.g., Google Analytics, Facebook Analytics) to measure campaign performance and make data-driven decisions.
• Proficiency with A/B testing and multivariate testing to optimize ad performance and improve conversion rates.
• Strong copywriting and creative direction skills, with a solid understanding of what drives engagement and conversions on Facebook and Instagram.
• Project management skills: ability to juggle multiple campaigns simultaneously while meeting deadlines and performance goals.
• Familiarity with lead generation strategies and knowledge of industries such as insurance, education, or home services is a plus.

Soft Skills:

• Analytical thinker with excellent problem-solving skills.
• Strong communication skills: ability to explain complex campaign results to non-technical stakeholders.
• A team player who works well in a collaborative environment and can also operate independently.

Key Performance Indicators (KPIs):

• Lead volume growth for Facebook and Instagram campaigns.
• Cost Per Lead (CPL) reductions while maintaining lead quality.
• Return on Ad Spend (ROAS) meeting or exceeding business goals.
• Efficient management of the campaign budget, reducing wastage.
• Timely launch and execution of campaigns, meeting performance goals within established deadlines.

Salary & Compensation:

• Base Salary: $90,000 - $120,000 annually, depending on experience.
• Benefits: Comprehensive healthcare package, 401(k), and paid time off.

Why Join DMS?

• Opportunity to work in a fast-growing, data-driven performance marketing company.
• Work alongside industry experts in a collaborative, innovative, and high-growth environment.
• Continuous learning through training, certifications, and mentorship opportunities.
• Competitive salary and benefits package with opportunities for growth and development.