Senior Enterprise Analyst

Digital Media Solutions is seeking a data-driven Senior Enterprise Analyst (Demand-Focused) to support our performance marketing initiatives by analyzing demand trends, optimizing campaign performance, and identifying revenue growth opportunities. This role will play a critical part in understanding consumer behavior, forecasting demand, and ensuring our marketing investments yield maximum ROI.

Responsibilities:

• Analyze customer demand trends across various marketing channels (paid search, social, display, affiliate, etc.).
• Develop and maintain predictive models to forecast demand and optimize marketing spend.
• Collaborate with cross-functional teams to measure and improve campaign effectiveness.
• Track and report key performance indicators (KPIs) such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value).
• Provide actionable insights to optimize conversion rates, audience segmentation, and budget allocation.
• Conduct deep-dive analysis to identify high-value customer segments and opportunities for scaling marketing campaigns.
• Work closely with cross-functional teams to ensure alignment between marketing demand and supply capabilities.
• Build dashboards and reports to provide real-time insights into marketing performance.
• Present data-driven recommendations to leadership and key stakeholders.
• Support strategic decision-making with clear, concise, and impactful analysis.

• 5 + years of experience in performance marketing analytics, demand forecasting, or a related field.
• Experience in reporting platforms such as Looker Studio (formally known as Google Data Studio), Tableau, Microsoft Power BI, Zoho Analytics, and Sisense.
• Strong analytical and problem-solving skills are essential for identifying trends, patterns, and opportunities for improvement.
• Proficiency in designing dashboards for reporting and analytics.
• Excellent communication skills are necessary for effectively communicating findings and recommendations to stakeholders.
• A strong understanding of business processes, operations, and industry trends is important for making informed decisions.

COMPENSATION AND BENEFITS: The anticipated annual salary range for individuals interested in this position is $90,000 - $110,000 annually. Actual compensation offered to a candidate may vary based on work experience, education and/or skill levels.

Benefits Available To Eligible Employees Include The Following:

• Medical, dental and vision insurance
• Wellness and mental health benefits
• Tax-advantaged healthcare accounts
• Financial and income protection benefits (Life insurance, short-term disability, 401(k))
• Paid Time Off (PTO), holidays and sick time off
• Remote worker assistance for wellness and home office

About DMS:

Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. DMS is a growing company that provides team members with opportunities to learn new technologies and enhance their skills. In addition to competitive salaries, reliable work schedules, access to technology, an energetic and connected work culture and an impressive suite of employee health and wellness benefits, DMS also offers employees the chance to further acquire industry knowledge and network with colleagues.

The culture at DMS is built on a foundation of collaboration, support and inclusion. DMS believes in the power of teamwork. DMS is more than just an award-winning company, we are a team that supports one another, challenges each other and celebrates together.